Retail internationalisation
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Retail internationalisation trends and directions by Ross L. Davies

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Published by OxfordInstitute of Retail Management .
Written in English


Book details:

Edition Notes

Paper presented in London, 8 July 1988.

StatementRoss Davies and Alan Treadgold.
ContributionsTreadgold, A. D. 1963-, Oxford Institute of Retail Management.
ID Numbers
Open LibraryOL13866024M

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  (). Internationalization of retailing operations. Journal of Marketing Management: Vol. 10, No. 4, pp. Cited by: The purpose of this paper is to analyse the internationalisation through franchising, using as a case study the internationalisation process of Parfois, a specialised retail brand based in. The Internationalisation of Retailing book. The Internationalisation of Retailing. DOI link for The Internationalisation of Retailing. Retail internationalisation has received increasing research attention in recent years. Dawson [, ] provides a thorough review and incisive assessment of the state of this body of knowledge. Cited by: Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the.

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